I stepped away from my summer reading list to read (quickly!!) some non-fiction: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are.
The author, Seth Stephens-Davidowitz, spent several years analyzing Google data.
What is Google data? It is that phrase or question you type into the search bar in the privacy of your own computer or device.
Would you tell people everything you ask google? Probably not. And thus the appeal of this book (to me anyway). I wanted to know what people are asking Google!! Stephens-Davidowitz takes it further, of course, to explain how this data can be used.